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	<title>Personal Public Relations</title>
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	<description>Marketing News and Articles Courtesy Of Personal Public Relations</description>
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		<title>Google Search For iPad Updated With New Features</title>
		<description><![CDATA[Google announced they have updated their Google Search App for the iPad with a whole set of new features. You can download the app on iTunes for free. The new features include: Google Instant Enables Results As You Type Web Page Loading On Slide-In Pane Image Search Adds Image Carousel Visual&#8230; Please visit Search Engine [...]]]></description>
		<link>http://personalpublicrelations.info/2011/11/google-search-for-ipad-updated-with-new-features/</link>
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		<title>Twitter e-commerce play a mixed bag for marketers</title>
		<description><![CDATA[Marketers are keeping an open mind about using Twitter&#8217;s just launched Early Bird Exclusive Offers e-commerce service, but none DMNews spoke with had made a concrete commitment to use the deal-promotion platform. Twitter debuted the service July 6 as its first step into online retail. The program, which creates an additional revenue stream for the [...]]]></description>
		<link>http://personalpublicrelations.info/2010/07/twitter-e-commerce-play-a-mixed-bag-for-marketers/</link>
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		<title>JetBlue campaign touts TruBlue loyalty program</title>
		<description><![CDATA[JetBlue Airways launched a campaign June 30 to acquire new members for its customer loyalty program, “TruBlue.” The campaign will include e-mail marketing, in-flight and airport spots, and online and out-of-home advertising. Agency Carlson Marketing created the campaign. The effort, “Be True,” was created eight months after an overhaul of the loyalty program, said Leann [...]]]></description>
		<link>http://personalpublicrelations.info/2010/07/jetblue-campaign-touts-trublue-loyalty-program/</link>
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		<title>Go further in customer loyalty practices to build brand</title>
		<description><![CDATA[The American businesses that have the strongest bottom lines right now are those that enjoy the strongest brand loyalty. More and more organizations have come to this realization and as a result are looking at how their online marketing activity can help to gain visibility for and engagement with their brands. Marketers have always known the [...]]]></description>
		<link>http://personalpublicrelations.info/2010/07/go-further-in-customer-loyalty-practices-to-build-brand/</link>
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		<title>Are your customers falling in love with your competitor&#8217;s brands?</title>
		<description><![CDATA[Would you even know? Old models lock us into habits that may have worked in the 1990s, or even a few years ago, but not anymore. Many of us are still in love with the 4Ps, a strong model developed in 1960 that revolves around company-driven decisions on price, product, place and promotion.  After 50 [...]]]></description>
		<link>http://personalpublicrelations.info/2010/06/are-your-customers-falling-in-love-with-your-competitors-brands/</link>
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		<title>What Will the Focus Group of the Future Look Like</title>
		<description><![CDATA[Guest Blogger Kathleen Kusek of Firehouse Marketing Services predicts a new focus and form for focus groups. For those of us who saw The Brady Bunch when it ran in prime time, today&#8217;s focus groups are shockingly familiar to those at the beginning of our careers. Same one-way glass. Same semi-retired, ex-brand manager/mother of 1.5 [...]]]></description>
		<link>http://personalpublicrelations.info/2010/06/what-will-the-focus-group-of-the-future-look-like/</link>
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		<title>Constantly evolve your online marketing</title>
		<description><![CDATA[Online marketing can be confusing because of its constantly evolving nature. Here I offer a few marketing tips that have helped me to build my own company, ToneFuse, into a top 10 growth site, according to comScore rankings. Do Be granular: Use the power of the Internet to custom tailor your campaigns as much as [...]]]></description>
		<link>http://personalpublicrelations.info/2010/06/constantly-evolve-your-online-marketing/</link>
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		<title>Consumers want personalized e-mail from marketers</title>
		<description><![CDATA[More than half of US and UK consumers said they would be more receptive to e-mails from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider e-Dialog, the e-mail division ofGSI Commerce, an e-commerce company. According to the report, entitled “Manifesto for E-mail [...]]]></description>
		<link>http://personalpublicrelations.info/2010/06/consumers-want-personalized-e-mail-from-marketers/</link>
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		<title>NWF, DirectMail.com partner for renewal contract, oil spill fundraising</title>
		<description><![CDATA[The National Wildlife Federation (NWF) has signed DirectMail.comto a two-year contract to handle its Associates Membership Renewal Program, effective May 1. The marketing services company will manage data processing and packaging services for the nonprofit conservation organization. “Renewal efforts are critical to maintaining a donor base, and properly managing that type of campaign is important for [...]]]></description>
		<link>http://personalpublicrelations.info/2010/06/nwf-directmail-com-partner-for-renewal-contract-oil-spill-fundraising/</link>
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		<title>MicroBilt mixes reward program with Twitter</title>
		<description><![CDATA[MicroBilt launched MicroBilt Connect, a loyalty program that gives customers rewards points for Twitter referrals, May 27. MicroBilt is a provider of fraud prevention, consumer financing, debt collection and background screening tools for small and midsize businesses. The company&#8217;s goal is to more accurately attribute ROI to its social media initiatives. It worked with Rockefeller [...]]]></description>
		<link>http://personalpublicrelations.info/2010/06/microbilt-mixes-reward-program-with-twitter/</link>
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