Why are marketers paying so much attention to data quality? Companies are starting to recognize data quality as an enterprise problem that must be solved to ensure success on many fronts, says Rod Ford, president and CEO of Little Rock-based marketing technology company CognitiveData. Ford answered questions fromDirect Connect on data quality’s increasing importance.

http://www.dmnews.com/how-to-ensure-your-company-is-using-quality-data/article/171033/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+NewsDMNews+(DMNews+News)

The US Office of National Drug Control Policy has expanded DraftfcbNew York’s work to include management of its campaign website and oversight of its social media initiatives. Draftfcb also retained its status as agency of record for the National Youth Anti-Drug Media Campaign after a three-month review process, according to a statement from both organizations.

The agency will also continue to provide strategic leadership, media planning and buying and research and measurement services, according to the statement. Interpublic Group sister agency Initiative will handle all broadcast media buys.

Robert Denniston, director of the National Youth Anti-Drug Media Campaign, said in a statement that the federal government wants the campaign to “become even more relevant to the nation’s youth as we seek to achieve a more significant presence in the online environment.”

Representatives from Draftfcb and the US Office of National Drug Control Policy were not immediately available for comment.

http://www.dmnews.com/draftfcb-new-york-expands-work-on-federal-anti-drug-campaign/article/169715/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+NewsDMNews+(DMNews+News)

Social CRM firm Attensity Group announced on April 28 it will acquire social media monitoring firm Biz360. The deal, for which financial terms were not released, is expected to close in 10 days.

Attensity said in a statement that Biz360′s staff will be integrated into Attensity. Biz360′s president and CEO, Brad Brodigan, will join Attensity as SVP and general manager.

Three business intelligence and data companies – Attensity Corp., Empolis GmbH and Living-e AG – merged in April 2009 to form Attensity Group.

http://www.dmnews.com/attensity-group-to-buy-biz360/article/169048/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+NewsDMNews+(DMNews+News)

As we move into 2010, it is time for interactive marketers to start holding social media marketing accountable. Many times, early adopters of marketing technologies become enamored with the solution they champion, instead of taking an analytical approach that will ultimately facilitate its development. It’s that time for social media, and the three principles outlined below will help interactive marketers do just that.

http://www.dmnews.com/the-year-of-social-media-marketing-accountability/article/168323/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+NewsDMNews+(DMNews+News)

Financial services giant MasterCard has partnered with e-commerce company NextJump to create the MasterCard Marketplace, an e-commerce site featuring discounts for MasterCard members.

http://www.dmnews.com/mastercard-launches-e-commerce-site-for-cardholders/article/167705/

Visit our other blog for great PR related news at:

http://www.personalpublicrelations.net

According to a recent survey by Chief Marketer, two-thirds of companies will use e-mail to prospect and uncover new sales leads in 2010. This is no real surprise given e-mail’s unmatched ROI and targeting capabilities. What I wonder is how many of these companies and their agencies will actually remember to scrub out their customer lists before launching their prospecting efforts?

http://www.dmnews.com/smart-marketing-prospect-your-prospects-not-your-customers/article/167442/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

http://www.dmnews.com/calvin-klein-underwear-runs-augmented-reality-ads-in-gq/article/166284/

Please take a moment to visit our company site at:

http://www.mypersonalpublicrelations.com

13 things not to do when adapting your product to an online model.

http://www.entrepreneur.com/magazine/entrepreneur/2009/june/201614.html

http://www.entrepreneur.com/ebusiness/ebusinesscolumnist/article203346.html

Check out our main corporate site at:

MyPersonalPublicRelations.com

13 things not to do when adapting your product to an online model.

http://www.entrepreneur.com/magazine/entrepreneur/2009/june/201614.html

Visit our company site at:

MyPersonalPublicRelations.com