Marketing Feed

• Baby carrot growers target snackers with integrated effort September 3, 2010
  The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food." […]
• Marketers to spend $1.8B on location-based advertising in 2015: study September 3, 2010
  Marketers will spend $1.8 billion on location-based advertising in 2015, a huge increase from the $42.8 million expected to be spent this year, according to ABI Research. […]
• Lion Nathan serves 2D wine bottle barcode platform to target millennials September 3, 2010
  Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1. […]
• AOL, Google expand search partnership to mobile, YouTube September 3, 2010
  Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube. […]
• Charity e-commerce site Filanthropists.com launches September 3, 2010
  Filomena Laforgia, a mother of a son with autism, is creating an online shopping mall selling products that raise money for charities and nonprofits. […]
• Gmail enhancements will force marketers to target effectively September 3, 2010
  E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers. […]
• Direct Media Millard releases diabetics list September 3, 2010
  Direct Media Millard has released the Touchpoint Multi-Channel Diabetics list to the market. […]
• Xerox to launch integrated campaign touting business services September 3, 2010
  Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website tie-ins. The effort straddles search marketing, print, television, web and airport advertising. […]
• Direct Media Millard releases AeroGarden file September 3, 2010
  Direct Media Millard has released the AeroGarden file to the market. […]
• Simple list segmentation for small businesses September 3, 2010
  List segmentation can feel scary for a small business. There's usually little time to try new things when the old ways seem to "work just fine." […]