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• Yahoo to reorganize consumer-commerce division May 18, 2012
  Following the leaving of former CEO Scott Thompson, Yahoo will reorganize under interim CEO Ross Levinsohn, folding its consumer-commerce division back into its global media team where it was previously housed, said Dana Lengkeek, senior director of corporate communications at the company. […]
  Direct Marketing News
• Facebook IPO goes public, company faces new challenges May 18, 2012
  Facebook shares began trading on US stock exchange NASDAQ today at 11:30am EST at $42.25, raising $16 billion and making it one of the largest tech initial public offerings (IPO). The share price was $4.25 higher than the $38 pricing Facebook announced yesterday May 17 for its IPO. However, the stock closed at $38.23. […]
  Direct Marketing News
• To our readers: May 18, 2012
  Direct Marketing News experienced technological issues with the site beginning Thursday afternoon and lasting into Friday morning. As a result, the site went down during that duration and the newsletter went out later and with errors in its layout. […]
  Direct Marketing News
• Hubspot adds ESP functionality, targets larger enterprises May 18, 2012
  Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider (ESP), said Laura Fitton, Hubspot's inbound marketing evangelist. […]
  Direct Marketing News
• Pinterest lands $100M investment led by Japanese e-commerce giant May 18, 2012
  Rakuten, Inc., a Japanese conglomerate of internet services that includes e-commerce giant E-Commerce Marketplace, has led a $100 million investment in social media pinboard site Pinterest, said Mike Jaconi, CEO of Rakuten's loyalty software program FreeCause and executive officer at Rakuten. With this financing, Pinterest is now valued at $1.5 billion. […]
  Direct Marketing News
• Study: 70% of consumers welcome mobile ads May 17, 2012
  Convenience and mobile advertising are key drivers of mobile shopping, said Joe Laszlo, senior director of the Interactive Advertising Bureau's Mobile Marketing Center of Excellence. […]
  Direct Marketing News
• Larry Kimmel resigns as DMA CEO, joins hawkeye May 16, 2012
  Larry Kimmel has resigned as CEO of the DMA to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg. […]
  Direct Marketing News
• Land O'Lakes to use NetSuite OneWorld May 16, 2012
  Land O'Lakes is using the enterprise resource planning (ERP) solution OneWorld, NetSuite announced May 16 at SuiteWorld 2012 in San Francisco, the business software provider's annual conference. […]
  Direct Marketing News
• Next up for NetSuite: content management for e-commerce May 16, 2012
  NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, GM of e-commerce products. […]
  Direct Marketing News
• Skechers settles with FTC for $40m May 16, 2012
  Skechers USA Inc. has agreed to settle FTC charges that the company made unfounded and deceitful claims about the benefits of its Shape-Ups fitness shoes. […]
  Direct Marketing News

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