Why are marketers paying so much attention to data quality? Companies are starting to recognize data quality as an enterprise problem that must be solved to ensure success on many fronts, says Rod Ford, president and CEO of Little Rock-based marketing technology company CognitiveData. Ford answered questions fromDirect Connect on data quality’s increasing importance.
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- Reach Marketing names another partner February 21, 2012Chris Longo was named partner at Reach Marketing, the company said February 21. […]Direct Marketing News
- Pitney Bowes names new VP of small and medium business February 21, 2012Jeff Crouse has been named VP and GM of small and medium business North America Mailing at Pitney Bowes, said Leslie Abi-Karam, EVP and president of Mailing Solutions Management. […]Direct Marketing News
- Groupon acquires mobile technology companies, tests loyalty program February 21, 2012Groupon has acquired Hyperpublic and Kima Labs, a company spokesperson told Direct Marketing News on Feb. 20. Hyperpublic builds technology that allows information to be incorporated into location information and Kima Labs is the creator of the barcode-reading app Barcode Hero and the mobile payment app TapBuy. […]Direct Marketing News
- AmEx cardmembers get first crack at new Twitter ad platform February 17, 2012Twitter will soon be offering ads to small- and medium-sized businesses, and American Express cardmembers will get early access to it, the companies said on Feb. 17. The new self-service ads, which are scheduled to launch in late March, will allow small businesses to run their own promotional campaigns and access Twitter's more than 300 million users. […]Direct Marketing News
- Report: Epsilon, Kobie top loyalty marketers February 17, 2012Epsilon and Kobie Marketing have the strongest loyalty marketing offerings of any full-service loyalty vendor, according to a Feb. 16 Forrester Wave report. […]Direct Marketing News
- Reports: Apple to tighten app privacy rules February 17, 2012Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports. […]Direct Marketing News
- MeritDirect launches social sharing tool for email marketing February 16, 2012MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16. […]Direct Marketing News
- Badgeville integrates Klout scores into gamification offerings February 16, 2012Gamification company Badgeville will now be integrating scores drawn from Klout, the social media influence platform, for marketers looking to reward users in brands' online communities. […]Direct Marketing News
- Study: Retailers overlooking tablet and smartphone opportunities February 16, 2012Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16. […]Direct Marketing News
- Infogroup expands list services team February 15, 2012Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15. […]Direct Marketing News
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May 10th, 2010
The US Office of National Drug Control Policy has expanded DraftfcbNew York’s work to include management of its campaign website and oversight of its social media initiatives. Draftfcb also retained its status as agency of record for the National Youth Anti-Drug Media Campaign after a three-month review process, according to a statement from both organizations.
The agency will also continue to provide strategic leadership, media planning and buying and research and measurement services, according to the statement. Interpublic Group sister agency Initiative will handle all broadcast media buys.
Robert Denniston, director of the National Youth Anti-Drug Media Campaign, said in a statement that the federal government wants the campaign to “become even more relevant to the nation’s youth as we seek to achieve a more significant presence in the online environment.”
Representatives from Draftfcb and the US Office of National Drug Control Policy were not immediately available for comment.
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