April 30th, 2010

Attensity Group to buy Biz360

Posted by Personal Public Relations in Marketing News

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Social CRM firm Attensity Group announced on April 28 it will acquire social media monitoring firm Biz360. The deal, for which financial terms were not released, is expected to close in 10 days.

Attensity said in a statement that Biz360′s staff will be integrated into Attensity. Biz360′s president and CEO, Brad Brodigan, will join Attensity as SVP and general manager.

Three business intelligence and data companies – Attensity Corp., Empolis GmbH and Living-e AG – merged in April 2009 to form Attensity Group.

http://www.dmnews.com/attensity-group-to-buy-biz360/article/169048/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+NewsDMNews+(DMNews+News)

April 20th, 2010

The year of social media marketing accountability

Posted by Personal Public Relations in Marketing News

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As we move into 2010, it is time for interactive marketers to start holding social media marketing accountable. Many times, early adopters of marketing technologies become enamored with the solution they champion, instead of taking an analytical approach that will ultimately facilitate its development. It’s that time for social media, and the three principles outlined below will help interactive marketers do just that.

http://www.dmnews.com/the-year-of-social-media-marketing-accountability/article/168323/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+NewsDMNews+(DMNews+News)

April 12th, 2010

MasterCard launches e-commerce site for cardholders

Posted by Personal Public Relations in Marketing News

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Financial services giant MasterCard has partnered with e-commerce company NextJump to create the MasterCard Marketplace, an e-commerce site featuring discounts for MasterCard members.

http://www.dmnews.com/mastercard-launches-e-commerce-site-for-cardholders/article/167705/

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April 6th, 2010

Smart marketing: Prospect your prospects not your customers

Posted by Personal Public Relations in Marketing News

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According to a recent survey by Chief Marketer, two-thirds of companies will use e-mail to prospect and uncover new sales leads in 2010. This is no real surprise given e-mail’s unmatched ROI and targeting capabilities. What I wonder is how many of these companies and their agencies will actually remember to scrub out their customer lists before launching their prospecting efforts?

http://www.dmnews.com/smart-marketing-prospect-your-prospects-not-your-customers/article/167442/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29